The international soccer governing body, FIFA, has announced the upcoming launch of an NFT platform for fans of the sport across the globe. FIFA+ Collect will offer digital collectibles perpetuating the greatest game moments of FIFA’s world cups, the organization promised.
FIFA develops NFT platform in partnership with blockchain firm Algorand
The International Federation of Association Football (FIFA) is preparing to open its new platform for non-fungible tokens (NFTs) later this month. Initially, FIFA + Collect will issue a series of initial collections of tokens and unveil details about the upcoming exclusive and limited-edition collection, the organization said in a press release published Friday.
The digital collectibles will represent memorable moments from football matches and feature iconic art and imagery from the FIFA World Cup and FIFA Women’s World Cup tournaments. “This exciting announcement makes FIFA collectibles available to any football fan, democratizing the ability to own a part of the FIFA World Cup,” commented FIFA Chief Business Officer Romy Gai, elaborating:
The fandom is changing and football fans around the world engage with the game in new and exciting ways… Like sports memorabilia and stickers, it’s an accessible way for fans around the world to connect with their favorite players, moments, and more on new platforms. have the opportunity.
FIFA+ Collect will be available on FIFA+, the federation’s digital platform which provides access to live soccer games from around the world, interactive games, news, tournament information, and other original content. FIFA+ Collect will initially be launched in three languages — English, French and Spanish — with more to come, and across web and mobile devices.
FIFA’s NFT platform has been created as part of a partnership with Algorand announced earlier this year. “The commitment that FIFA has made to bridge the web3 enabled by Algorand is a testament to their innovative spirit and willingness to engage with football fans directly and seamlessly,” said W Sean Ford, the company’s interim CEO. In May, FIFA and the blockchain technology firm agreed a sponsorship and technical partnership agreement ahead of the FIFA World Cup 2022 in Qatar.
