RTFKT, a premier NFT studio, has made headlines with its M&A deal with iconic sportswear manufacturer Nike. Here is what they have prepared for 2022
Seasoned photographer and digital artist Nathan Head shares a sneak peek of some releases RTFKT studio is working on to unveil in 2022. Some of them look really eccentric.
Updated digital clones, native market: RTFKT in 2022
Mr. Head took to Twitter to post the most exciting releases planned for 2022 by studio RTFKT. Its artists are well known for the CloneX collection created in partnership with artist Takashi Murakami.
First, the studio is going to implement “updated” digital avatars for various metaverses. They will go live as “3D clones,” i.e., models with updated parameters that can be downloaded in various formats.
Then, in 2022, the studio will organize a “Forging Event” to unveil its collection of physical objects. Previously, RTFKT created a collection of virtual sneakers that launched for $3,000, $5,000, and $10,000 a pair.
Last but not least, the RTFKT team is getting ready to launch its own marketplace for digital collectibles. On this platform, NFT enthusiasts will be able to customize their clones, purchase goods for them and interact with their peers.
RTFKT mania is not about to end
The RTFKT marketplace for digital goods will act as a peer-to-peer bazaar for digital gear designed to breathe new life into the next generation of clones.
By press time, CloneX Mintvial collection by RTFKT is available on leading NFT marketplace OpenSea. The only item that can be purchased is listed with a minimum bid price of about $36,000.
The RTFKT studio was purchased by Nike on December 14, 2021; the exact conditions of the acquisition are kept secret. In May, the studio secured $8 million in seed funding.
Legendary VC heavyweight Andreessen Horowitz led the round and RTFKT valuation rocketed to $33.3 million.
