Notable Cardano ecosystem participant Rick McCracken, who runs a staking pool with more than 200 million locked ADA coins, has voiced concerns about the Cardano community’s marketing and awareness strategies.
In his most recent essay, McCracken drew attention to a widening gap in the community over the necessity of ADA’s marketing campaigns, venture capital backing, and liquidity incentives.
His remarks coincide with a number of prominent X personalities voicing doubts over ADA’s market valuation, which surpasses that of a number other well-known joke cryptocurrencies. They pointed out that ADA’s $12.5 billion value seemed out of proportion to meme currencies like WIF and PEPE, which have smaller market capitalisation but more active user bases, given the present market cycle.
Advocates of ADA highlight its substantial R&D activities and the blockchain ecosystem that underpins it.
The continuous discussion, however, indicates that ADA’s capacity to get wider notice in the cutthroat cryptocurrency industry may be hampered by the absence of marketing and promotional efforts.
Flaw of attention flow
There is clear discontent with Cardano’s marketing approach, since several community members are calling for a stronger emphasis on development connections.
But McCracken noted that it might not be sufficient to merely enhance the developer experience. He emphasised the necessity of investigating various tactics to raise Cardano’s market awareness and involvement.
This continuing conversation is a turning point for Cardano as it attempts to market its ecosystem and make sure it stays relevant in an industry that is getting more and more crowded.
Is it all about attention? Does Cardano deserve its statistics if it doesn’t engage in any marketing or promotion and doesn’t have the same buzz and attention as these meme coins?
