On Thursday, the popular cable channel MTV revealed that the legendary rappers Eminem and Snoop Dogg plan to perform the duo’s hit single “From the D 2 The LBC” this Sunday. The music video features the non-fungible tokens (NFTs) stemming from the Bored Ape Yacht Club (BAYC) collection, and the upcoming show is considered the first-ever metaverse-inspired award show performance.
MTV to air Metaverse-inspired performance featuring hip hop stars Eminem and BAYC NFT
On August 28, 2022, over three days, at 8 p.m. (EST), MTV will host the Video Music Awards commonly known as the VMAs. The awards ceremony will be MTV’s 37th Video Awards presentation from 14 September 1984.
This year’s VMA’s will be held at the Prudential Center in Newark, New Jersey, and hosted by LL Cool J, Nicki Minaj, and Jack Harlow. On August 25, MTV tweeted about a special performance from the rap stars Snoop Dogg and Eminem.
“get ready… [Eminem and Snoop Dogg] MTV is bringing “D2 From The LBC” to the VMAs stage for a world premiere performance. The rap duo’s upcoming show is considered to be the first Metaverse-inspired awards show performance since the hit single “From the D2 the LBC” features two rappers BAYC NFT.
Eminem owns BAYC #9,055 and Snoop Dogg owns BAYC #6,723, and both were purchased for six figures per NFT. Both Eminem and Snoop are avid NFT collectors and the “From the D 2 The LBC” music video features the artists’ high-profile NFTs in an animated fashion. The duo’s music video is also nominated for a VMA award.
The MTV VMA news follows co-founders Gordon Goner and Gargamel, the creators of BAYC Collection Era Labs, which issued licensing rights to Cryptopunks and Meebits owners. Yug Labs did the same with the BAYC, Mutant Ape Yacht Club (MAYC), and Bored Ape Kennel Club (BAKC) NFTs.
The intellectual property gives NFT owners the right to leverage their NFTs for commercial or personal purposes like Eminem and Snoop did with BAYC #9,055 and BAYC #6,723. Just recently, Eminem published a picture of himself on Twitter hanging out in the studio with the legendary music producer Dr. Dre and Snoop.
This year’s VMAs will also feature Lil Nas X, who won the Video of the VMA Awards last year, and has been nominated for the Video of the Year Award once again. If the artist wins again, Lil Nas X will be the first VMA award winner to win one top award after another.
Lil Nas X is also into NFT technology, and the musician was supposed to collaborate with the social media company Tiktok and release digital artwork with the company. Tiktok had already released NFTs with the social media influencer and pop musician Bella Poarch, alongside Grimes who managed to gather $6 million from the NFT sale.
A report published by Rolling Stone stated that the TikTok NFT collaboration with famous stars was considered “a mess” and “a complete joke”. Months ago, Eminem’s NFT collection of digital action figures and original beats made approximately $1.78 million through sales on the Nifty Gateway NFT Marketplace.
Eminem has also invested funds into Makersplace, alongside a slew of venture funds and Eminem’s friend, the CEO of Goliath Records and former president of Def Jam Recordings Paul Rosenberg.
