Binance has teamed up with Canadian superstar singer to integrate Web 3.0 tech at his concerts for better fan experience
The world’s largest crypto trading venue, Binance, has announced that it has signed a partnership with Canadian superstar singer, Abel Makkonen Tesfaye, known to many as “The Weeknd”.
Binance will be an official sponsor of his hew global tour, “After Hours Till Dawn,” which will start later this summer. This will be the first-ever concert tour, where Web 3.0 technology will provide a better experience for fans during the singer’s live performances on stage.
As part of this project, Binance is partnering with HXOUSE – an organization for entrepreneurs in the creative sphere. This will help the exchange create a special NFT collection for the singer’s tour and merchandise that will include both The Weeknd and Binance.
Aside from that, Binance will make a donation of $2 million to the XO Fund, which The Weeknd set up earlier this year as a Global Goodwill Ambassador for the WFP – the UN World Food Program.
Binance and The Weeknd will also create a separate collection of NFTs to donate 5% of the profits from its sales to the XO Fund.
All details about the NFT collection and the co-branded tour will be shared by Binance later.
