TAG Heuer has partnered with a major payment processor to start accepting payments in crypto, including SHIB and Bitcoin
According to a press release issued by elite Swiss watchmaker, TAG Heuer, the company has partnered with BitPay and now accepts cryptocurrencies for payments in the United States, including Shiba and DOGE meme coins. .
TAG Heuer embraces crypto payments
Another company has expanded its payment options to crypto after striking a partnership deal with BitPay crypto payments processor, which allows businesses to receive fiat by converting crypto, paid by customers, into it.
This time it is the producer of high-end Swiss watches, TAG Heuer. The company now allows its US customers to purchase its products for digital currencies supported by BitPay. These include a total of 12 cryptos, among them Bitcoin, Ethereum, and Bitcoin Cash, as well as Shiba Inu and DOGE meme coins and five-dollar stablecoins.
There is no minimum spend here for the firm’s customers, and they can pay up to $10,000 per transaction.
TAG Heuer CEO favors Bitcoin
According to the company’s Managing Director, Frederic Arnault, they have been monitoring Bitcoin since the day it started trading. Talking about BTC, he called it something that promises to become an integrated technology worldwide in the near future, regardless of its price increases.
The company plans to build itself into Web3 in the future, to start using blockchain and become open to NFTs as well, thus planning a vast expansion into the digital space.
Arnault said the integration of crypto payments is only the first step before many other Web3 and crypto-related projects are implemented.
The CEO is looking forward to seeing positive outcomes from the crypto payments feature the company has integrated via BitPay, both for the brand and its U.S. customers.
“As a luxury brand, we needed to ensure that our entry into Web3 would meet our standards of excellence and thanks to our nimble teams in-house and with the support of BitPay, we are able to dive into this new world. in the best possible way. This new crypto-payment feature is just the start of many exciting projects for TAG Heuer in the Web3 universes.”
Other recent partnerships of BitPay
As U.Today covered earlier, over the past two months, BitPay has enabled several other big global companies to integrate payments in digital currencies, including meme coins DOGE and Shiba Inu.
Among them are the VIP travel agency Taylor Travel Management Group based in the Netherlands, the global real estate giant Jamestown located in the United States, the luxury yacht charter and brokerage company Camper & Nicholsons and a few others. .
Despite new companies adopting SHIB frequently as of late, the token’s price remains in decline and, at the moment, it is trading at $0.00001193, hanging almost 90% below its all-time high of $0.00008 reached in October.
