Following a slew of well known brands filing trademarks for metaverse related products and virtual goods, the American fast food firm founded in 1940, McDonald’s, has filed for ten trademark applications that describe plans to offer virtual restaurants and other digital-based products.
10 McDonald’s trademark filings discovered mention digital products such as food and drink, usable virtual restaurants
McDonald’s, home of the Happy Meal and the world’s largest restaurant chain by revenue, has filed ten trademark applications, according to a recent Tweeter from the trademark agent Josh Gerben.
The filings recorded with the United States Patent and Trademark Office (USPTO) describe how McDonald’s plans to create “a virtual restaurant featuring actual and virtual goods.”
McDonald’s digital goods would include “virtual food and beverage products”, as well as “entertainment services” and “virtual concerts”. McDonald’s-themed metaverse worlds could feature a restaurant that users can also operate and order home delivery from within the app. In response to Gerben’s tweet, a person noted the movement was “quite avant-garde”.
“We know there will be virtual stores in the metaverse where [people] can come in [and] buy items. I never thought of a restaurant doing the same thing,” the individual added.
Moreover, the fast food giant’s decision is not the first time that McDonald’s has taken an interest in the digital world. On November 1, 2021, to celebrate the 40th anniversary of the cult classic sandwich, the McRib, McDonald’s minted a limited number of non-fungible (NFT) McRib tokens.
“With the McRib NFT, you’ll never again have to say goodbye to the sandwich you love. Whether you score one or not, be sure to treat yourself to the legendary tangy BBQ flavor of the McRib, once it hits participating restaurants nationwide,” the company’s press release said at the time.
In addition to McDonald’s which recently filed trademarks for virtual goods, the Panera Bread chain filed trademark applications last week, according to Gerben’s discoveries. Crocs, New Balance and Puma have all filed USPTO trademark applications that also describe virtual worlds and goods in recent times.
This year, the American multinational retail corporation that operates a chain of department stores, Walmart, registered USPTO trademark filings that hinted at the company’s intent to produce metaverse and NFT concepts.
