The German-Canadian billionaire behind Shopify posts his ENS domain name on Twitter
Tobias Lütke, the German-Canadian billionaire at the helm of e-commerce Shopify, is now sporting his Ethereum Name Service (ENS) domain name as his Twitter handle.
Lütke also updated his profile picture with a non-fungible token from the CryptoPunks collection.
The entrepreneur behind one of Canada’s most valuable companies purchased an ENS domain for 30 ETH (roughly $122,000) on Monday.
ENS simplifies the process of sending transactions on the Ethereum blockchain by allowing everyone to reserve a “.eth” name. Many users, who are primarily prominent members of the Ethereum community, have changed their Twitter credentials to publicly display their support for a service that aims to make using crypto as easy as sending an email. .
Alexis Ohanian, co-founder of popular discussion platform Reddit, jumped on the trend in early 2021.
Big companies are not sitting on the sidelines either. Budweiser, one of America’s instantly recognizable beer brands, paid 30 ETH (roughly $ 95,000) for the Beer.eth domain in August. The company changed the name of its Twitter profile to reflect the purchase.
Dive Deeper into Ethereum
Lütke didn’t dive into the Ethereum rabbit hole overnight. As reported by U.Today, the billionaire publicly revealed his interest in the second-largest blockchain ecosystem in April, saying he had tried smart contracts to understand the ERC20 token standard.
Last year, the “Canadian Amazon” partnered with crypto payments processor CoinPayments.
